About Skol Solutions

Built by Hospitality Insiders,
For Hospitality Leaders

A hospitality advisory firm specializing in asset performance and value optimization — delivering integrated solutions that improve Net Operating Income while simplifying the vendor landscape.

Our Vision

To become the premier integrated services platform for the hospitality industry, delivering measurable improvements to Net Operating Income while simplifying the vendor landscape for hotel owners and operators.

Our Mission

To empower hotel owners and operators with a curated ecosystem of proven partners — enabling them to reduce costs, increase efficiency, and maximize asset value through a single trusted relationship.

The Problem We Solve

A Fragmented Industry Needs a Unified Solution

A typical hotel owner managing 10–50 properties deals with dozens of vendor relationships — creating real costs and real inefficiency at every level.

Inconsistent service quality across properties and vendors

Missed cost-saving opportunities due to lack of visibility across spending

Significant management overhead in vendor evaluation and monitoring

Slow adoption of new technologies due to complexity and lack of guidance

Suboptimal purchasing leverage without aggregated volume across properties

Consulting meeting
Leadership

Founded by Industry Veterans

A combined 65+ years of hospitality expertise from both sides of the transaction — procurement and category strategy on one side, brand and supply relationships on the other.

JS

Jeff Svedahl

Co-Founder — Procurement & Brand Relationships

25+ years of enterprise procurement, contract negotiation, and category strategy across hospitality, retail, and financial services with accountability for $1B+ in spend portfolios.

Career Highlights
  • Senior Director, Procurement — Choice Hotels International
  • Director, Strategic Sourcing — Radisson Hotel Group Americas
  • Senior Sourcing Manager — Best Buy Co. ($1.2B spend, $50M savings)
  • Strategic Sourcing Leader — Target Corporation ($113M saved)
  • MBA — Carlson School of Management, University of Minnesota
MS

Michael Stokoe

Co-Founder — Brand Accounts & Global Sourcing

40+ years in hospitality on the supply side of the same transactions, with long-tenured brand account relationships and global sourcing experience across Asia, Africa, and South America.

Career Highlights
  • Vice President, Hospitality Brand Management — Standard Textile Co. Inc.
  • Vice President, Global Accounts — Marietta Corporation
  • Multi-decade account relationships across major hotel groups
  • Distribution partnerships across the principal hospitality supply networks
  • BS, Journalism & Mass Communications — University of Florida
Our Edge

The Consulting Advantage

What sets us apart from traditional channel partners and vendor aggregators is our advisory-first methodology.

Advisory-First Methodology

Thorough assessment before any recommendations. We evaluate vendor relationships, spending patterns, and operational gaps.

Combined Expertise

25+ years of enterprise procurement on the buying side combined with 40+ years on the supply side creates an advisory foundation neither background produces alone.

Industry Advisor Network

Access to a curated network spanning hotel brand executives, asset managers, development professionals, and category specialists.

Zero-Risk Models

Commission-based revenue means we only earn when partners deliver value. No consulting fees, no adoption risk.

Schedule a Consultation